Joe Robinson XL has always been committed to using creative thinking and practice for social purpose and to create social change. This has been achieved through work with public agencies and the voluntary sector including work related to democratic engagement. He was a key player in setting up a twelve million pound regeneration initiative in Nottingham. The project took a radical and progressive approach to tackling inner city deprivation and offered an opportunity to use creativity in the most challenging of social contexts. The five-year project was cited as one of the best of its kind in Europe achieving unmatched levels of participation and project delivery.
Examples of work in that project included all communication material, marketing and media relations, organising participatory consultations, staging large-scale public events, devising campaigns and overseeing grants.
Other work included a unique inner city marketing project, a number of citizenship projects and initiating a ground breaking forum enabling children to shape public spending and decision making.
Activity included designing and editing scores of community newsletters – a task balanced with also creating memorable one-off promotions such a ‘rat burger’ campaign and a ‘dog pooh’ computer game.
Freelance work continues in the field of regeneration and public / voluntary sector communication – delivering work, strategic advice, basic communications material and conceptual graphics for a number of large-scale programmes,
Recent work includes activity with Treehouse Liverpool on a pilot project with the prison service to develop new training kits for individual capacity building.